English as a Foreign Language Franchise Flourishes Internationally
The Helen Doron Educational Group cements its position as a global leader in teaching English to children of all ages with the addition of new Master Franchisor, Inigo Blanco Estebanez. Estebanez purchased an exclusive license for the Northwest region of Spain and he believes that despite challenging economies, parents understand the value of English as a foreign language and are investing in their children’s futures. “An important percentage of parents are prepared to dedicate economic resources to reinforce the level of English of their children,” explains Inigo Blanco Estebanez.
Inigo continues to explain, “I researched the EFL (English as a Foreign Language) market in Spain before making my decision, and it was very clear to me that Helen Doron English is the original pedagogic method for teaching English. Many of the others have tried to copy the Helen Doron method.” “I also learnt” continues Inigo, “that Helen Doron teachers are the most professional and highest quality English teachers in the market, undergoing intensive training and ongoing training seminars. No other EFL franchise business in Spain can claim that.”
Helen Doron English offers the most comprehensive courseware in the English as a Second Language (ESL) industry with programmes that enable children from infants to teens to become proficient and comfortable speaking, reading and writing English. The Helen Doron English business model is an acknowledged success with over three decades of growth and leadership. Helen Doron’s embracing of the digital media is ground-breaking; recent adoption of advanced technologies such as smartphone, tablet and augmented reality applications propels the Helen Doron English development team to the forefront of educational technological innovation.
“We are excited about our expansion in Spain and are looking forward to growing our presence there.” comments Anne Gordon, Vice President of Customer Business Development. “In recent years we have witnessed a stable growth pattern in Spain, where we began with our first Master Franchisor in 2006 and have steadily increased our student enrolment and new Learning Centre openings ever since.” Last year alone, the number of new Helen Doron English students in Spain rose by 60% and 11 new Learning Centres were opened in that country.